Tease and launch campaign for the 2017 Victory Octane motorcycle that was revealed in February 2016.

TEASE: Short 15 second videos that tease the new bike featuring Octane concept bike builders Urs Erbacher and Zach Ness as well as lead designer Mike Song and engineer Alex Oppermann.

LAUNCH: Longer form videos about the Ignition and Combustion concept bikes, the design of Octane, and the motor that powers it. Annotations used to link to other chapters as well as the Octane website.