Recently, I attended the Chicago New Media Summit (now officially the Chicago Convergence). Of the two day's worth of meaningful presentations, I noted some of the gems I took away from the conference.
The 5 “B’s” of Brand U.0
1. Be ubiquitous- multiple streams
2. Be Social- manage social streams
3. Be interesting
4. Be remarkable
5. Be yourself
Jason Fried - 37Signals
Marketing based on teaching.
Businesses are afraid of sharing information fearing that the competition will take and use it competitively against the business.
For smaller businesses, how do you get known? Go back to the office TODAY and start a blog. Teach the community about your process, and what works for you. You will then create an audience that comes back to you, which will build into a community that you can sell things to.
Share a process and educate! Let people behind the scenes.
Mike Samson and Ross Kimbarovsky - Crowdspring
You should be less concerned about people taking your ideas, and more concerned about sharing them.
Social Media Development
Rod Racik - myTransponder.com
Concentrate on Work/Life integration
How to build a social media site:
1. Find an unmet need
3. Go beta
4. Pay attention
TV’s Migration to Mobile
John Heinsen - Bunnygraph Entertainment
Media creation is not about making money, it's about bragging rights.
“Viral is an outcome, not a strategy!”
Figure out the question “How do I fit in the lives of our customers?”
Disclosure is important